Full Brand Identity:
C S Inclusion
CS Inclusion is an equity and inclusion consultancy company. The company supports businesses and individuals through training, project-based consultancy, and access to Connor Scott-Gardner as a public speaker. Connor is branching out from his public speaking engagements, to provide tailored training and consultancy and needed a brand to reflect this. CS Inclusion is all about communication, so we played on the idea of speech and quotation marks. Connor also wanted to show the vibrance and diversity of the communities he works with, so we went with a bright, bold colour palette.
Creating the brand identity for Connor of C S Inclusion involved immersing ourselves in communication of diversity, equity and inclusion. Our goal was to infuse the innovation, creativity, and inclusivity that Connor desired into his consultancy's branding, capturing the very essence of his business.
ALT Text: Business card mock up, front and back of cards for C S Inclusion on a dark teal background. Front of card shows primary logo, which is the letters C and S stylised to look like they're made out of quotation marks. To the right is "Inclusion" in capital letters. The C and S are in bold, italics. The text itself has thin uprights.
Colour Scheme
C S Inclusion's colour palette is bright and bold, but it also incorporates dark tones and desaturated versions of the more vibrant colours. Connor particularly wanted the palette to be bright and approachable, and invoke themes of diversity, LGBTQIA+ inclusion and positive change. To give the most flexibility in creating accessible content, we create a complimentary primary and secondary palette for the brand. We spent time checking colour contrast and combinations for different vision impairments, and were able to create colour sets which worked well together.
ALT Text: 4 quotation marks in a row, each in one of the brand colours, the colours are described beside them.
Mauve, this is a highlight colour, it is a desaturated version of a light purple and balances the brighter colours of this palette. Can be used as a background
for black text.
Teal, the darkest colour, a bluish green which is different from the more medical blues of competitors. It feels professional but inviting. Can
be used on white, or as a
background for yellow or white text.
A medium, clear red-cerise colour. It complements the teal and is youthful but not childish. Can be used on white or black, as
as text, or with black text as a
background
A mustard yellow, accessible colour for black backgrounds, gives a vibrancy and punch, tying into the brand's active approach to inclusion and diversity. Can be used as
a background for black text
Blog post coming, on how we test colours and designs for accessibility!
The Logo Suite
We used the theme of quotation marks throughout the branding.
Click through to see the logos and our design decisions.
Some of the assets...
All the branding materials played with the themes of communication, inclusivity and innovation. Connor is prepping for his launch, we will share more when C S Inclusion is up and running, so as not to spoil the surprise, but here's a brief taster...
Connor is often a featured speaker at conferences and also does corporate training. This mock up shows what his speaker badge could look like.
ALT Text: A conference badge, the background is move, with a white text box in the centre. It features the C S Inclusion primary logo, Connor's details and a QR code.
A mock up of an Instagram, to show some brand elements in action. That includes the tip of the day icon and other custom graphics.
ALT Text: A phone screen featuring an Instagram story. The story has a purple background with a pink text box in the centre. The post reads "Introducing" with details of Connor below. There is a graphic portrait of Connor in the centre. Two graphics of fingers pointing at the post are in the top left and bottom right corners. Next to that is a sample Instagram post featuring a tip, with the tip icon (a tick) and Connor's logo.
What's next? Your brand!
Are you a small business owner like Samantha? Or maybe a solopreneur? If you'd like to explore your branding options, then get in touch for a free, no obligation brand consultation. We can talk about how to approach your brand's visuals or answer your questions about branding, and what we do. Below is a link to book a Google Meet call, but if you have different communication requirements then we have our enquiry form, WhatsApp or email. All options are covered in more detail on the enquiry page click the link, or go to quinn.media/enquire
OR
We can’t wait to hear about your project! Click above to email us and get started.
*Quick note: We're run by deaf and disabled people, call on WhatsApp video (so we can lip read) or send a message!